Select Registry has announced that it is a top level supporter of “The Better Way to Stay” program. We are working with other innkeeping trade associations to put Inns and B & B’s at the top of people’s minds when they’re thinking about travel.
The main reason travelers don’t choose B&Bs is because the B&B option doesn’t cross their minds, according to a study by the Professional Association of Innkeepers International and TripAdvisor in 2009. The “Better Way to Stay” campaign will provide a neutral campaign supported by the entire B&B industry which will share positive stories, share the B&B experience, serve as a clearinghouse for media and researchers.
We believe that if we can just share our story, more people will think of inns and B&B’s when they travel. The “Better Way to Stay” campaign is the B&B industry’s only industry-wide, industry-supported grassroots campaign to promote the B&B experience, educate travelers on B&B choices and ultimately to convert hotel-and-motel stayers to inngoers. The goal of the campaign is to drive awareness and ultimately revenues to B&Bs and the associations and businesses that support the industry.
We are excited to be a part of this campaign and will keep you posted as the campaign progresses.